The Best Financial Advice May Be “Don’t Do It”

by | Jul 10, 2026

The best financial advice is the right advice for an individual situation

Every financial adviser has experienced it. A prospective client arrives with a solution already in mind.

Perhaps they have read an article online, spoken to another adviser, attended a seminar or been recommended a particular pension structure by a friend. They are not really looking for advice—they are looking for someone to implement the decision they have already made.

Sometimes the recommendation is perfectly appropriate. Sometimes it isn’t.

The difference between a sales organisation and an independent professional adviser is often demonstrated at that very moment.

Just Because You Can Doesn't Mean You Should

The financial services industry is constantly evolving. New products emerge, legislation changes and international pension rules become increasingly complex.

Professional advice should never begin with the question: ‘How do we make this happen?’ It should begin with: ‘Should this happen at all?’

The Growing Importance of Substance Over Form

Across Europe, regulators and tax authorities increasingly look beyond legal form to the commercial reality of an arrangement. Legitimate tax planning is entirely acceptable, but advisers should carefully distinguish this from structures whose commercial purpose may later be questioned.

Pension Transfers Deserve Particular Care

Cross-border pension transfers can provide genuine benefits, but the best financial advice should consider scheme rules, applicable legislation, double taxation agreements, local regulation, tax implications, succession planning, investment considerations and long-term objectives.

Independent Advice Means Being Prepared to Say No

Professional advisers are paid to exercise judgement, not simply complete transactions. Sometimes the most appropriate recommendation is not to transfer a pension.

Cross-border pension transfers can provide genuine benefits, but every recommendation should consider scheme rules, applicable legislation, double taxation agreements, local regulation, tax implications, succession planning, investment considerations and long-term objectives.

Chris Lean

Chief Investment Officer, Aisa International CZ

The Cost of Being Wrong

Pension advice has long-term consequences. Advisers should ask themselves: ‘Would I be entirely comfortable defending this advice ten years from now?’

Why Good Advisers Sometimes Lose Business

Professional integrity requires advisers to place suitability ahead of commercial opportunity. The easiest client to lose is often the client you should lose.

Due Diligence Is More Than a Compliance Exercise

A suitability report should be prepared on the assumption that it could one day be read by a regulator, tax authority, ombudsman, insurer or judge.

Online Discussions Are No Substitute for Advice

Online opinions can highlight issues, but every recommendation should be based on the client’s individual circumstances rather than social media commentary.

Our Philosophy

At Aisa International, we believe the best financial advice is independent advice measured by the quality of recommendations, not the number of transactions completed. If, after due diligence, we conclude a proposed arrangement cannot be robustly justified or is not in a client’s best interests, we will say so. Protecting clients has always been more important than completing transactions.

References
  • OECD BEPS project and economic substance principles.
  • Directive (EU) 2016/2341 (IORP II).
  • Irish Revenue guidance on pensions and overseas transfers.
  • Relevant Double Taxation Agreements.

The views expressed in this article are not to be construed as personal advice. Therefore, you should contact a qualified, and ideally, regulated adviser in order to obtain up-to-date personal advice with regard to your own personal circumstances. Consequently, if you do not, then you are acting under your own authority and deemed “execution only”. The author does not accept any liability for people acting without personalised advice, who base a decision on views expressed in this generic article. Importantly, where this article is dated then it is based on legislation as of the date. Legislation changes but articles are rarely updated, although sometimes a new article is written; so, please check for later articles or changes in legislation on official government websites, as this article should not be relied on in isolation.

Vyjádřené názory v tomto článku nelze považovat za osobní poradenství. Vždy se proto obraťte na kvalifikovaného, ideálně regulovaného poradce, který vám poskytne aktuální, osobní doporučení šitá na míru vaší konkrétní situaci. Pokud se rozhodnete jednat bez takového poradenství, činíte tak na vlastní odpovědnost a vaše jednání spadá pod režim „execution only“ (pouhá realizace pokynu bez poradenství). Autor nepřijímá žádnou odpovědnost za rozhodnutí osob, které se spoléhají na názory uvedené v tomto obecném článku bez personalizovaného poradenství. Je důležité si uvědomit, že pokud je článek datován, vychází z právních předpisů platných k uvedenému datu. Právní předpisy se mohou měnit a články jsou aktualizovány jen zřídka. Doporučujeme proto vždy ověřit případné novější články nebo změny legislativy na oficiálních vládních stránkách, protože na tento článek nelze spoléhat izolovaně.

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Autorem článku je:

Chris Lean

In the UK he worked with accountants as an independent financial adviser, qualified as a Chartered Financial Planner and became an examiner for the Chartered Insurance Institute. He also qualified as a European Financial Planner and specializes in investment and pension advice to clients.

Aisa International is the only financial advice service company specialising in advice for expats that is regulated as a Securities Trader in the Czech Republic, USA, and UK.