EU Equities: New Rules of the Game

by | Jun 18, 2026

In April 2026, the European Securities and Markets Authority (ESMA) launched a comprehensive Call for Evidence intended to rewrite the structure of European equity markets. For international investors and expats, this is not just a technical exercise in Paris; it is a fundamental shift in how the price of their portfolios is formed. The regulator is focusing on “addressable liquidity” and the mechanisms through which banks and brokers match trades outside public exchanges. The goal is to limit the internal matching of trades within large institutions (Systematic Internalisers) and return more transactions to “visible” markets. For high-net-worth individuals, this may mean fairer pricing, but also temporary liquidity reductions in specific titles.

Changes in the MiFIR regulation directly affect the efficiency with which your technical provider executes buys and sells. If the regulator succeeds in pushing through stricter rules for listing and reporting, it could increase transaction costs for less liquid stocks that expats often hold for long-term growth.

Why Is the Regulator Targeting “Invisible” Trades?

In its document, ESMA identified that a significant portion of trades in the EU take place outside main exchange floors. While this market fragmentation allows institutions to save on fees, it simultaneously blurs the actual market price for the end client. The new initiative seeks to define what “addressable liquidity” is – essentially, the capital and shares that are accessible to every investor, not just those selected within a single banking group.

As an independent partner, we view this push for transparency positively, but we critically point out the risk of bureaucratic overload. If the EU sets rules too rigidly, technical providers might limit their offerings of smaller or more exotic titles to avoid complex reporting. For HNWI clients, this necessitates a review of whether their brokerage strategy still aligns with the best available market conditions. Aisa International does not perform manual transaction reporting but provides oversight to ensure your providers effectively manage these new regulatory boundaries.

“Market transparency is like a clean window – you see the price better, but if the glass is too thick and expensive, no one will want to look through it. Regulation must serve investors, not just statisticians.”

How to Ensure the Best Execution of Your Orders?

In the new environment of 2026, it is no longer enough to simply “buy shares.” It is necessary to understand how your money flows. If your provider relies predominantly on internal matching (SIs), they may be unable to provide sufficient liquidity during times of market stress because regulation will limit their room for maneuver.

For expats with an international reach, it is crucial to diversify not only assets but also approaches to market liquidity. The current revision of ESMA rules shows that the era of “cheap and invisible” trades is ending. Our role within strategic financial planning is to ensure that your wealth management is resilient to these structural changes.

Practical Steps to Protect Your Equity Positions:

  • Audit Execution Policy: Request a review of how your technical provider is responding to new ESMA requirements regarding addressable liquidity.

  • Monitor Spread Costs: As a result of new rules, the bid-ask spreads for certain titles may widen. This must be factored into portfolio cost analysis.

  • Emphasis on Custody Quality: Ensure your asset manager is not dependent on a single source of liquidity that could be restricted by the new regulation.

  • Strategic Consultation with Aisa: Leverage our independent perspective to assess whether your current investment platform keeps pace with EU transparency standards without disproportionately increasing your costs.

The European market is becoming more complex and less intuitive. While the regulator promises protection, in practice, it often brings new layers of complexity. However, with the right oversight, these changes can be turned into a competitive advantage.


FAQ: 5 Questions on the New Equity Market Structure

1. What does “addressable liquidity” mean for an average investor? It is the volume of money and shares on the market accessible through public offers. The more addressable liquidity there is, the fairer and more stable the price you pay should be.

2. Why is ESMA changing the rules right now? The goal is to unify fragmented European markets and ensure that price formation occurs transparently on exchanges, not in the closed systems of large banks.

3. Could this change increase my transaction fees? Indirectly, yes. If internal trade matching is restricted, providers may be forced to pay higher fees to exchanges, which could be reflected in the final price for the client.

4. How do I know if my broker is trading “correctly”? A high-quality technical provider must have a transparent Best Execution Policy. Within our oversight, we check whether these policies comply with current EU standards.

5. Does this apply to US stocks held in Europe? The regulation primarily focuses on titles listed in the EU, but the rules for execution and transparency affect the overall setup of brokerage services used for global investments as well.

The views expressed in this article are not to be construed as personal advice. Therefore, you should contact a qualified, and ideally, regulated adviser in order to obtain up-to-date personal advice with regard to your own personal circumstances. Consequently, if you do not, then you are acting under your own authority and deemed “execution only”. The author does not accept any liability for people acting without personalised advice, who base a decision on views expressed in this generic article. Importantly, where this article is dated then it is based on legislation as of the date. Legislation changes but articles are rarely updated, although sometimes a new article is written; so, please check for later articles or changes in legislation on official government websites, as this article should not be relied on in isolation.

Vyjádřené názory v tomto článku nelze považovat za osobní poradenství. Vždy se proto obraťte na kvalifikovaného, ideálně regulovaného poradce, který vám poskytne aktuální, osobní doporučení šitá na míru vaší konkrétní situaci. Pokud se rozhodnete jednat bez takového poradenství, činíte tak na vlastní odpovědnost a vaše jednání spadá pod režim „execution only“ (pouhá realizace pokynu bez poradenství). Autor nepřijímá žádnou odpovědnost za rozhodnutí osob, které se spoléhají na názory uvedené v tomto obecném článku bez personalizovaného poradenství. Je důležité si uvědomit, že pokud je článek datován, vychází z právních předpisů platných k uvedenému datu. Právní předpisy se mohou měnit a články jsou aktualizovány jen zřídka. Doporučujeme proto vždy ověřit případné novější články nebo změny legislativy na oficiálních vládních stránkách, protože na tento článek nelze spoléhat izolovaně.

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Post written by:
Autorem článku je:

Monika Škubalová

Monika works in the area of compliance and financial crime prevention, where she specializes in setting internal rules and control mechanisms to protect the company from financial and regulatory risks. She has experience in providing professional advice and implementing processes in accordance with legislation. She actively participates in training the internal team and supports the corporate culture of responsibility and transparency.

Aisa International is the only financial advice service company specialising in advice for expats that is regulated as a Securities Trader in the Czech Republic, USA, and UK.